Essay Case Study Classic Watch - 647 Words

1-2) After analyzing the structure of the Classic Watch Co, we have come to a conclusion, that the company is product oriented. The founder of the company Harry Brainch used to develop his product and then to find consumers. According to the case, he is quite a conservative person, who prefers old-fashioned business techniques. Twenty years ago, customers were less choosy and they were happy to have a product that is good value for money. In that case, Harry Brainchs strategy fitted really well. However, times are changing and new market is much more complicated and severe. The competition is tough and product with simple design and good durability is not as attractive as it used to be in the past. According to this, product-oriented†¦show more content†¦Even if they will be broken in the first year, person from this segment just substitute them by new one. They are mainly price-concerned. Brand and design of the watches is not the main point. The second segment - Longevity and quality. This group in search for watches with a good durability, quality and design. They ready to overpay for this features. This group is the biggest one. The third segment - Symbolic one. Watches should be prestigious, elegant, mainly maid from precious metals and gems. People from this segment buying not just watches, but unique qualities and emotional value. To be successful, The Classic Watch Company need to create watches suitable at least Economic and Longevity and quality segments. 4) Nowadays The Classic Watch Company is no longer succeeding company, but a policy of market segmentation could turnover situation. Segmenting market can help them increase sales and market share, protect brand and provide a variety of other benefits. By positioning themself with a specific benefit, they could create a unique selling proposition that sends a message to a target audience looking for that benefit. If The Classic Watch Company cater to a specific audience, they could lose sales among potential customers outside their target audience but increase overall sales by attracting more customers in your target audience. With specific market segments to reach, they canShow MoreRelatedReality Tv Affects Young Women930 Words   |  4 Pagesaccomplishments. The Girl Scouts Institute did a study in 2011 entitled â€Å"Real to Me: Girls and Reality TV† in which they gave many statistics to support the way in which reality TV affects young women. In this study, they collected data from over 1,100 girls around the country and what they found was astonishing. Many of the girls, 50 percent of them to be exact, believed that real-life reality shows are â€Å"mainly real and unscripted† (Girl Scouts Institute 1). Their study showed that girls who consumed realityRead More Psychology/clockwork Orange Essay677 Words   |  3 Pagesin prison that scientists study Alex’s violent behavior. 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